AdSigma (ADSI)1 ETH = 3,750 ADSi
The AdSigma Token (ADSi) is a utility token with which advertisers can buy digital display advertisement on web/app properties, and publishers can monetize their apps/websites using AdSigma platform (They get paid in ADSi tokens). The platform is based on the Ethereum’s Smart Contracts, which guarantee secure transactions based on the parameters set by the participants (Advertisers and Publishers) themselves. We are currently solving some serious problems in digital display advertising, which are – Unjustifiable Rate of Commission by Ad Networks, Lack of Freedom of Negotiation and Irrelevant Advertisements. The Blockchain technology ensures that one entity alone can’t control the platform. This decentralized system prevents the possibility of data manipulation and ensures that nobody can interfere with transactions or give preferences or privileges to one advertiser or publisher over another. The network is verified and maintained by all participants together.
Our primary goal is to increase transparency in a way that can benefit both publishers and advertisers alike. Our decentralized platform is easy to scale, transparent and solves all the existing problems of traditional advertising networks.
Our team is on an ambitious mission: to create a global system to restructure the existing arrangement in the online advertising business model by removing the need for the middleman that exists in the form of ad networks, and help the publishers and advertisers to get the best out of online advertisements. We want to provide the benefit that publishers and advertisers receive from the ad networks but without making them pay for it and to let them relish the privileges of a B2B model alongside.
We aim to replace the advertising network industry, which has annual revenue of over $200 billion and increasing consistently. As we believe in the power of open-source projects, we want to help this economy to operate on its own without any intervention of Ad Networks and eventually at ZERO commission fee. We want the advertisers to receive better results from the advertising and publishers to gain higher returns. With the authenticity, irreversibility and validity earmarks, blockchain will help us achieve our vision.